002.02 CISCO DIGITAL MEDIA AND CONTENT DELIVERY
This article provides an overview of the Cisco Digital Media Suite (DMS) solution. DMS is a video content creation, editing, transformation, and delivery architecture intended for use in a variety of manners, including education, sport stadiums, restaurant menus, staff training, and as many other uses that a moderately active imagination might contrive.
Every question deserves an answer. The age old question “why?” comes to mind when businesses and educational institutions are first presented with DMS as a potentially useful and valuable architecture. In addressing that simple question, it is necessary to understand, at least in part, the roots of the technology.
Like many architectural solutions, DMS consists of a number of software and hardware components, each dependent on one another. They, in turn, make use of the underlying network and collaboration infrastructure. As the name implies, DMS is a video-based solution.
As such, its traffic must be properly protected and prioritized throughout the network. A well-designed quality of service (QoS) deployment is critical to the success of any video implementation.
CISCO DIGITAL MEDIA SUITE
In DMS, Cisco provides a comprehensive set of tools that enable companies to create flexible, scalable, and easily accessible content for end users, departments, peers, customers, and more.
DMS offers an all-in-one solution for webcasting, video sharing, digital signage, and IPTV applications. Making the integration of digital media into the day-to-day business flow enhances communication and changes the way we collaborate and interact with our peers, colleagues, and others.
Like any other architecture, DMS includes a number of modular components. This modularity allows the creation of a custom-tailored solution based on the business needs at the time of deployment and the ability to grow, and add additional modules, as desired. The subsystems of the DMS solution are as follows:
■ CISCO DIGITAL SIGNS: Digital signage subsystem that dynamically delivers content to be displayed
■ CISCO CAST: IPTV application that allows on-demand delivery of content
■ CISCO SHOW AND SHARE: Enables users to create live and on-demand content using social media aspects such as tagging, commenting, and rating
All the applications in the Cisco DMS solution work with the Cisco Digital Media Manager (DMM). DMM is a centralized web-based management portal through which all products can be administered. The DMM is also used in managing, scheduling, and publishing digital media content.
As content is created, it can be distributed via the DMM and autoplayed or selected via Cisco Cast (think IPTV Guide) by local personnel using a remote control. A Cisco Digital Media Player (DMP) resides at each endpoint to receive content and the local display.
Each subsystem uses the same underlying architectural components. That is, they use the Collaboration infrastructure for call control, provisioning, resource coordination, scheduling, and so on, along with digital media specific services, including the following:
1. Cisco TelePresence Content Server (TCS)
2. Cisco Digital Media Manager (DMM)
3. Cisco Multimedia Experience Engine (MXE)
4. Cisco Digital Media Players (DMP)
Each of these components plays an important role in the overall solution, although not all are required for every individual use case. It all comes down to the desired functionality and how, and whom, the system will be used.
We will stop there as far as Cisco Digital Media and Content Delivery solution is concerned. This is just a brief intro. If you want to know more please contact us for more details.